My Latest Projects
INDOOR RECESS NATIONAL AD COMPETITION
Role: Strategist
July 2020
Duration: 2 weeks
CHALLENGE
Twitch Rivals lacks organic promotion from creators, leading to low awareness and reduced fan attendance at the show.
OUR STRATEGY
Let fans join the story.
OUR SOLUTION
The Block Party! A pre-show built by fans and for fans. Specifically, it would air on the Twitch Rivals channel where viewers can interact with the show, get to know creators, and become part of the story. The Block Party is full of fun chaos rather than serious competition, so creators will be excited to get involved and, ultimately, share their excitement organically with their fans.
MATTEL ADVERTISING CASE COMPETITION
*Earned 2nd place out of 14 teams!
Role: Consumer Research Analyst
May 2020
Duration: 4 months
CHALLENGE
How can Barbie expand its share of voice in a way that is authentic to the brand and continuously increases sales?
OUR STRATEGY
Empower young people to make a big difference by doing the little things.
OUR SOLUTION
The Do Anything campaign! In the past, Barbie's message expressed that kids can be anything. With this campaign, kids are inspired to make a difference no matter their profession, body type, or social platform. Through the use of paid media, user experience, and owned media, the Do Anything Ad Campaign will empower and support young people to make a positive impact.
My Social Media Work
KELLEY STUDY ABROAD SOCIAL MEDIA
Role: Social Media Manager
Present
Within the Kelley International Programs Office, I co-manage all social media accounts with a focus on Instagram. I love having the autonomy to create and execute campaigns and copy! Some of my favorite posts include Diversity Abroad Spotlights, Abroad Tips, Global Books Campaign, and Student Highlights. Through sharing students' personal stories and showing our support, we have been able to increase student participation and develop more personal relationships.
KSB Study Abroad Accounts:
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GOOGLE ALLO CAMPAIGN
Role: Campus Ambassador
Fall 2017
As a Google Allo Campus Ambassador, it was my responsibility to singlehandedly drive 30+ downloads of the app per week. I accomplished this challenging goal by developing social media strategies, club presentations, engaging events, and genuine relationships. I loved using social media to display its benefits, creative visuals, and student testimonials.
Kind note from my Supervisor:
"I wanted to reach out and thank you for all your hard work this semester! You have been an exemplary member of our team throughout this program."
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